Geox Shoes Help Feet Breath Free

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Geox shoes claim to have designed "the shoe that breathes." I find their television advertising delightful — worth watching a few times over (click the play button below) — and frightfully close to home.
 

Customer reviews on a variety of websites are compelling:
 

"I'm a believer! I used to be a die-hard fan of Aerosoles for my daily office workhorse shoes, but I am a Geox convert now. . . [F]or anyone who suffers from hyperhidrosis (sweaty feet), these are just unbelievable."
 

I have to admit that the designers of these shoes have devised a seemingly clever system — micro-holes in the rubber outsole that let perspiration from the feet out of the shoes with the protective breathable membrane keeping water out and the feet dry.